Josep is an advisor, consultant, data scientist, entrepreneur and professor who has helped many companies to create competitive advantages based on data. He believes that the combination of data, models, technology, ethics and experience is the ultimate blend to help organizations around the world to provide better services and create new products.

His expertise comprises data technologies, methodologies and strategies and how they can be applied to solve business problems, improve decision-making, discover hidden insights, validate business hypothesis and create data products and services. In addition to his consultancy, technology and advisory services in Responsible AI and Human-Centered AI through AthenaCore, he is member of the advisory board at L’Escola L’Horitzó. He complements his professional career with a passion for higher education being the Academic Director of the Master in Business Intelligence and Big Data Analytics at  Universitat Oberta de Catalunya (UOC), adjunct professor at IE University, and casual lecturer at AGSM@UNSW where he gives lectures about responsible AI, data science, machine learning, data governance, big data, business intelligence, business analytics, customer analytics and data warehousing for future managers and developers.

He is author of many articles, academic notes and books related to his professional expertise. His know-how is the result of developing consultancy and research projects for multiples industries. His interests focus on the adoption, implementation and use of data strategies and their impact on organizations, processes, and people.

Born in Spain, lived in five countries and three continents, discovered more than 40 countries. He currently lives in Malaysia with his family.

Josep holds a BSc (Hons) in Mathematics, a MSc (Hons) in Business Intelligence, and a MSc (Hons) in IT Management, as well as a top tier MBA. Josep aims to deeply understand how organizations are developing successful big data and data science strategies by conducting research in the field of Technology & Management as part of a PhD.

Josep’s motto in life is: “All data models are wrong by definition, some are useful. Let’s use them wisely.”